Once upon a time there was a city called Drearyton. The city was located at the foot of a mountain. Its name was given for good reason. Living in it were people — Drearytonians, who had never experienced joy in their lives. Their life was simple and ordinary. There were no bright posters on the streets, no beautiful buildings, no theatre had ever visited the city, and people had never even heard of a circus.
And there were no shops in Drearyton with good quality goods. When they met on the street, passersby would ask each other:
Could you tell me where I can buy a beautiful dress?
Do you know where they sell fragrant soap here?
Have you seen where I can buy warm boots with pretty clasps?
Children also never attended children's matinees, never tasted delicious ice cream and chocolate sweets, and often asked their parents:
Mum, Dad, what is cinema? And why doesn't our city have trampolines where we can jump and have fun?
Parents could only shrug their shoulders, because they truly didn't know where to go or how to spend weekends with their children.
And so the residents lived in the dull and underdeveloped Drearyton, not knowing that their city actually had absolutely everything: children's entertainment centres with trampolines and attractions, cafes with delicious ice cream, and shops with fragrant soap and good perfumes.
On the other side of the mountain was another city called Happyville. People drove in beautiful expensive motorcars, used expensive cosmetics, and bought quality and delicious products. Happy joyful children ran through green, beautiful parks, rode on attractions and jumped on trampolines. Every day in the city's main square they held concerts where famous performers appeared, competitions were held and prizes were given away.
This beautiful city was ruled by King Adverticus and he was helped by little advertisers. For their dear residents they did everything to make their lives easy, cheerful and joyful — they opened new shops with beautiful toys, brought quality goods from abroad, beautiful clothing and delicious products.
One day, on advertising business, King Adverticus set off on a business trip. He took all his attributes for a happy life and a car that could fly, swim, and drive. Long ago, a friend inventor had given him this car. And since the King hadn't slept the evening before, after flying a hundred kilometres, he fell asleep at the wheel.
Opening his eyes, the King of Advertising was bewildered. Everything around was grey and drab: dull houses, sad people.
Hey, tell me, what city is this?
King Adverticus asked a passerby.
Drearyton.
The sad man answered slowly, and without turning around, walked past.
Hearing the city's name, King Adverticus understood that he had ended up in a dull, uninteresting city, where there was no goodness, joy, laughter and… advertising, which would help people become happier.
And then King Adverticus decided:
I absolutely must help these poor people! How can I do it?
And then King Adverticus remembered his precious casket, which his father had left him long ago, and his father had received from his father. This casket was not ordinary; it contained thousands of advertising leaflets, thanks to which people learned about new types of services, about the arrival of new goods, about children's holidays.
The King took out the casket, closed his eyes, and with the words "One, two, three" sent the leaflets into the sky. Suddenly everything around was illuminated by bright light, music began to play, and crowds of happy smiling people suddenly appeared on the streets. Advertising had come to the city!
Now you could buy everything here — toys, sweets, beautiful bright clothing, travel packages, tickets, and everything your heart desires.
From that day on, the city was renamed Festivalville!
Read fairy tales and everything will be wonderful and prosperous for you too.
